# Images

For agents that make what a reader sees before they read: headers, cards, figures and diagrams.

## What is in it

*Figure: why-this-piece: Before you write, it asks four questions in writing: the point of the piece, why a reader would care, the business goal, and what making it says about us. but-therefore: Rebuilds a devlog or post as a chain of "but" and "therefore" instead of "and then". cognitive-prophylactics: Before you draft, it asks for one line: the situation your reader might meet and the move that lifts or lowers their standing in it. signal-chain: It ranks ways of carrying a message by how costly each is for the reader to decode, from faces and voices to writing and symbols, so you choose the one they can afford. business-is-a-discipline: Business is a discipline in reality. no-eyebrows: Do not put a small label above a heading. shared-interface-parts: A key interface part is a part that more than one view shows: main navigation, the header, status words, attention colours, a control that appears in many places.*

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Published 2026-10-29. Web page: https://www.mackenziebowes.com/kits/images Part of [Kits](https://www.mackenziebowes.com/kits).