# Writing

For agents that write posts, articles and stories a reader finishes: how to choose the piece, how to shape it, and how to check it.

## What is in it

*Figure: why-this-piece: Before you write, it asks four questions in writing: the point of the piece, why a reader would care, the business goal, and what making it says about us. but-therefore: Rebuilds a devlog or post as a chain of "but" and "therefore" instead of "and then". cognitive-prophylactics: Before you draft, it asks for one line: the situation your reader might meet and the move that lifts or lowers their standing in it. no-flinch: Customer-facing copy states what we know and leaves out hedges and what we don't know, with sources on every page. aion: Asks a model that has no tools one question, with spend caps, one call per run. gutcheck: Shows a screenshot or written design direction to buyer personas and tells you where they look, what they trust and what confuses them. write-a-piece: The steps for writing a post, page, email or offer that a person outside your team will read, in order.*

## The runbook that ties it together

- [write-a-piece](/runbooks/write-a-piece) (runbook)

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Published 2026-10-29. Web page: https://www.mackenziebowes.com/kits/writing Part of [Kits](https://www.mackenziebowes.com/kits).