# Averted gaze

A face looking away from the viewer, often toward the thing it points at.

**Source:** “the condition involving faces with averted gaze increased attention to the banner overall, as well as to the advertising text and product.” [The influence of banner advertisements on attention and memory (Sajjacholapunt and Ball, Frontiers in Psychology, 2014)](https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2014.00166/pdf)

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Published 2026-10-29. Web page: https://www.mackenziebowes.com/reference/glossary/averted-gaze