# Express consent

Consent the sender has asked for clearly and simply, stating the purpose and who is asking (s. 10(1)).

**Source:** “(a) the purpose or purposes for which the consent is being sought;” [Canada's Anti-Spam Legislation (S.C. 2010, c. 23)](https://laws-lois.justice.gc.ca/eng/acts/E-1.6/FullText.html)

See also: [Commercial electronic message](/reference/glossary/commercial-electronic-message), [Existing business relationship](/reference/glossary/existing-business-relationship), [Unsubscribe mechanism](/reference/glossary/unsubscribe-mechanism).

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Published 2026-10-29. Web page: https://www.mackenziebowes.com/reference/glossary/express-consent