# Processing fluency

How easily the brain processes something; easier feels better.

**Source:** “The more fluently perceivers can process an object, the more positive their aes-” [Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience? (Reber, Schwarz and Winkielman, 2004)](https://pages.ucsd.edu/~pwinkielman/reber-schwarz-winkielman-beauty-PSPR-2004.pdf)

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Published 2026-10-29. Web page: https://www.mackenziebowes.com/reference/glossary/processing-fluency