# Relevance, distance, popularity

Google's factors for local results.

**Also called:** relevance, distance, popularity

**Source:** “Local results are mainly based on relevance, distance, and popularity.” [Tips to improve your local ranking on Google (Google Business Profile Help)](https://support.google.com/business/answer/7091)

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Published 2026-10-29. Web page: https://www.mackenziebowes.com/reference/glossary/relevance-distance-popularity