# Visual appeal

How attractive a visitor rates a page.

**Source:** “how quickly people form an opinion about web page visual appeal” [Interacting with Computers article, doi 10.1080/01449290500330448 (Taylor & Francis)](https://www.tandfonline.com/doi/abs/10.1080/01449290500330448)

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Published 2026-10-29. Web page: https://www.mackenziebowes.com/reference/glossary/visual-appeal