# Voice

A business's consistent way of writing, the same on every page (Mailchimp's guide).

**Source:** “You have the same voice all the time, but your tone changes.” [Voice and Tone (Mailchimp Content Style Guide)](https://styleguide.mailchimp.com/voice-and-tone/)

See also: [Tone](/reference/glossary/tone).

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Published 2026-10-29. Web page: https://www.mackenziebowes.com/reference/glossary/voice