# Runbooks

Step-by-step runbooks for a job, written for an agent and readable by you.

*Figure: buyer-problems: How to find, verify and cull the problems a buyer has, before you decide what to offer. design-a-directory-page: A directory is an index of many entries of one kind (skills, plugins, tools, crates) where the reader's job is to pick the one that fits the job in front of them, then leave the index. extract-a-brief: The steps for drawing a one-page brief out of someone who cannot say directly what they need: a client (Part A) or an Aion persona (Part B). greybox-an-image: An image greybox works like a page greybox (`greybox-gate`): fix the intent cheaply, get Mackenzie's yes in his words, then hand the rendering on. judge-and-fix-a-dated-looking-site: How to judge whether a small-business site reads as dated to a stranger, and fix it section by section. make-an-example-site: The order that worked for making a made-up business page for a niche that a real owner in that niche wants. product-demos: How to give a product demo or launch video an idea and a look, so that it is exciting rather than a screen recording. seo: How a page gets found by people and by AI agents, in order, and how sure we are of each belief. set-visual-hierarchy: How to set the order in which a page guides the eye: what to look at first, in what order, and how to test it. write-a-piece: The steps for writing a post, page, email or offer that a person outside your team will read, in order.*

## All runbooks

- [Finding the buyer's problems](/runbooks/buyer-problems): How to find, verify and cull the problems a buyer has, before you decide what to offer.
- [Runbook: design a directory page that a stranger scans to pick one entry](/runbooks/design-a-directory-page): A directory is an index of many entries of one kind (skills, plugins, tools, crates) where the reader's job is to pick the one that fits the job in front of them, then leave the index.
- [Extract a brief](/runbooks/extract-a-brief): The steps for drawing a one-page brief out of someone who cannot say directly what they need: a client (Part A) or an Aion persona (Part B).
- [Runbook: greybox an image](/runbooks/greybox-an-image): An image greybox works like a page greybox (`greybox-gate`): fix the intent cheaply, get Mackenzie's yes in his words, then hand the rendering on.
- [Judge and fix a site that reads as dated](/runbooks/judge-and-fix-a-dated-looking-site): How to judge whether a small-business site reads as dated to a stranger, and fix it section by section.
- [Make an example site that makes an owner say "I want to look like that"](/runbooks/make-an-example-site): The order that worked for making a made-up business page for a niche that a real owner in that niche wants.
- [Product demos: how to give a demo or launch video an idea and a look](/runbooks/product-demos): How to give a product demo or launch video an idea and a look, so that it is exciting rather than a screen recording.
- [The SEO runbook](/runbooks/seo): How a page gets found by people and by AI agents, in order, and how sure we are of each belief.
- [Set the visual hierarchy of a page](/runbooks/set-visual-hierarchy): How to set the order in which a page guides the eye: what to look at first, in what order, and how to test it.
- [Runbook: write a piece](/runbooks/write-a-piece): The steps for writing a post, page, email or offer that a person outside your team will read, in order.

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Published 2026-10-29. Web page: https://www.mackenziebowes.com/runbooks