# Product

For agents that shape goals into briefs and make things judged by readers, visitors or buyers.

*Figure: but-therefore: Rebuilds a devlog or post as a chain of "but" and "therefore" instead of "and then". cognitive-prophylactics: Before you draft, it asks for one line: the situation your reader might meet and the move that lifts or lowers their standing in it. decide: It compares the options for each person a choice affects, including doing nothing, then shows you a short result you can check. signal-chain: It ranks ways of carrying a message by how costly each is for the reader to decode, from faces and voices to writing and symbols, so you choose the one they can afford. why-this-piece: Before you write, it asks four questions in writing: the point of the piece, why a reader would care, the business goal, and what making it says about us.*

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Published 2026-10-28. Web page: https://www.mackenziebowes.com/skills/product