Notes on web development, local business strategy, and why most business websites fail their owners.
Templates can't demonstrate experience. Page builders can't communicate expertise. If Google's quality framework matters to your business, your website needs to be built — not assembled.
46% of Google searches have local intent, but only 8% of people click through when AI shows them an answer. Here's what restaurants need to know about getting found in the age of generative search.
You have a beautiful marina. Great location, solid amenities, fair prices. So why are boaters booking elsewhere?
Most websites are built for browsing. Plumbers' websites are built for emergencies. Here's why that difference matters.
Google doesn't rank websites. It ranks trust. Here's the framework it uses to decide whether your site deserves traffic — and what that means if you run a local business.
The 34.8 million small business owners in the US spend their online time differently than everyone else. Here's where they actually are, why they're there, and what it means if you're trying to reach them.
More articles coming soon. In the meantime, if you have questions about your business website, just ask.