Stories
Retrospectives from earlier work: what was built, what happened, and what I learned from it.
- Building BuildCanada.com
Build Canada is backed by the founders of Shopify, Cohere, and dozens of other Canadian companies. When AI built their new site, it had more features - but it lost the plot. Two weeks of audit and rebuild brought 20-second load times down to under 2 seconds.
- How to quadruple revenue in six months
Marley Baird Media had flatlined at $500k/year with a $50k done-for-you YouTube package. The founders thought they needed better ad management. They actually needed a value ladder. Here's what happened when we built one.
- Production AI Systems Before the Tooling Exists
Thirteen months building production AI systems for real estate. The tooling didn't exist, so I built it. The product found traction, then we pivoted. Both things are true.
- How I Built (and Killed) an AI Startup
My leads evaporated when ChatGPT launched. So I read the OpenAI docs instead. What followed was 60,000 signups, $240k in revenue, and a hard lesson in what users actually want from AI.