Retrospective case studies and stories from working in real businesses on real projects.
A value ladder case study: from $500k to $2m ARR
Marley Baird Media had flatlined at $500k/year with a $50k done-for-you YouTube package. The founders thought they needed better ad management. They actually needed a value ladder. Here's what happened when we built one.
How I built a $240k AI business from a living room TikTok - and why I shut it down
My leads evaporated when ChatGPT launched. So I read the OpenAI docs instead. What followed was 60,000 signups, $240k in revenue, and a hard lesson in what users actually want from AI.
What I built at Huzi AI and why I left
Thirteen months building production AI systems for real estate. The tooling didn't exist, so I built it. The product found traction, then we pivoted. Both things are true.
How a vibecoded website lost its brand soul - and what it took to get it back
Build Canada is backed by the founders of Shopify, Cohere, and dozens of other Canadian companies. When AI built their new site, it had more features - but it lost the plot. Two weeks of audit and rebuild brought 20-second load times down to under 2 seconds.