Offer and pricing sprint: a value ladder and prices for your service business in two weeks, for $2,500

In two weeks Mackenzie Bowes builds your service business a value ladder, sets its prices and writes the offer page. $2,500 fixed. Marley Baird Media went from $500,000 to $2,000,000 a year in six months after building one.

If your service business has one big package and revenue has gone flat, the fix may be the ladder of offers around it, not more ads. In two weeks you get the ladder, the prices and the words for the page. $2,500, fixed.

What you get

1. A value ladder: the small first purchase, the core offer and the step above it, each with what it includes and who it's for.
2. Prices for each rung, with the reasoning and the competitors' published prices beside them.
3. The offer page copy, ready to paste.

Proof

Marley Baird Media had flatlined at $500,000 a year selling one $50,000 done-for-you YouTube package. The founders thought they needed better ad management. After building a value ladder with Mackenzie, they reached $2,000,000 a year in six months. The story.

What it asks of you

About 3 hours: a kickoff call on what you sell and to whom, your current numbers, and a review call on the draft.

Who it is for

The owner of a service business who sets the prices. If you'd rather learn to do it yourself, SCORE's free mentors and free email courses on value pricing are a good start; the comparisons list them.

Start

Email mackenzie@mackenziebowes.com with what you sell now and what it costs.