Research, Current Work, & Short Stories. Posts are simpler, single ideas or partial updates on longer term projects - compare against playbooks, which are complete ideas and guides.
Templates can't demonstrate experience. Page builders can't communicate expertise. If Google's quality framework matters to your business, your website needs to be built - not assembled.
Google doesn't rank websites. It ranks trust. Here's the framework it uses to decide whether your site deserves traffic - and what that means if you run a local business.
The 34.8 million small business owners in the US spend their online time differently than everyone else. Here's where they actually are, why they're there, and what it means if you're trying to reach them.
More articles coming soon. In the meantime, if you have questions about your business website, just ask.