Aesthetic-usability effect

People judge attractive designs as easier to use.

By Mackenzie Bowes · mackenzie@mackenziebowes.com · @_mackenziebowes on X

Source

“Post-experimental measures indicated that the strong correlation remained intact.” Tractinsky, Katz and Ikar, Interacting with Computers (paper PDF)

See also: Apparent usability, Perceived usability.