Averted gaze

A face looking away from the viewer, often toward the thing it points at.

By Mackenzie Bowes · mackenzie@mackenziebowes.com · @_mackenziebowes on X

Source

“the condition involving faces with averted gaze increased attention to the banner overall, as well as to the advertising text and product.” The influence of banner advertisements on attention and memory (Sajjacholapunt and Ball, Frontiers in Psychology, 2014)