Processing fluency

How easily the brain processes something; easier feels better.

By Mackenzie Bowes · mackenzie@mackenziebowes.com · @_mackenziebowes on X

Source

“The more fluently perceivers can process an object, the more positive their aes-” Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience? (Reber, Schwarz and Winkielman, 2004)